Base Coat is a nail salon fighting to raise the standards of clean, ethical beauty.
Lead Designer / Packaging Designer
Dylan Fowler - Hand Illustrations & Patterns
Kyle Muhr - Photography/Art Direction
Consume & Create
We were tasked to develop a label system and badging elements that would speak to their nurturing approach to beauty as well as the plant-based ingredients Base Coat use's to craft their products. Utilizing a natural live edge we're able to connect our product to the natural world, along with connecting them to eachother.