Cityblock Health celebrated their five year anniversary by launching a brand refresh championing their mission to improve the health of marginalized communities.
The updated brand identity was developed by Mackey Saturday and I worked closely with their team to architect an animated spot to communicate their commitment to changing healthcare, along with revealing their new, updated look.
We paced the the animation in a way that matches the energy Cityblock brings to healthcare, with a sense of urgency.
Since this piece doesn't have VO, this put an emphasis on the type to convey our message. Taking influence from protest posters, we pushed the type to be bold and impactful while still communicating the message in an approachable way.