Every year, Our Mutual Friend Brewing CO host's a party called Gratitude to say thank you to their loyal patrons. For 9th annual Gratitude, I collaborated with their team to build an event identity and merch collection that celebrates all the things that make this one-of-a-kind brewery special.
Each year this event has grown and evolved, but has always been rooted in celebrating another year together, all while enjoying damn good beer. So, to really hammer that happiness home, I created really fun and lighthearted visual system to give the identity a ballon-like quality. The system embodies all things Our Mutual Friend, from dinosaur planters to Star Trek fandom to bicycles and photo booths, all of these pop-culture trinkets hold a special place in even the most casual patron’s heart.