The Player Agency is a new board game shop coming to South Orange, New Jersey.
A welcoming space for game enthusiasts that focuses on a sense of community and learning through after school and summer workshops. They believe games have the power to bring people together and inspire creativity, while also encouraging critical thinking and social skills.

Whether you're a beginner or expert, this is a place where you can find your Meeple.

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a small figure used as a playing piece in certain board games


In the early rounds of the process I pitched a small, simple 20 sided meeple character to pair with the logotype. The guys hit me back with, "can we turn this into a standalone character for the brand?" If you know me, you know i'm never opposed to anthropomorphizing anything. Thus, the 20 Sided-Guy was born.

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With a wide suite of assets, we've been able to create a bunch of fun branded pieces of merch. Plus making a heritage baseball cap has been on the bucket list so that's a win.
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