Web Design
Atomic Jolt
A podcast focusing on small moments with Lasting impact
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
Atomic Jolt is a podcast from the brain of Martin Cartledge. Each episode he chat's with folks about small life moments that have had a lasting impact. From making IRL friends by way of videos games, or finding new passions born from a love of skateboarding. There's truly a topic for everyone, also a lot of Star Wars.

(For me this was going to Warped Tour when I was 15 and that seemingly small moment lead me to a life to being creative.)

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

When I first met with Martin and we discussed the concept behind the podcast, we first had to answer, why Atomic Jolt?
He breaks it down like this:

Atomic = Small Moment, A Spark
Jolt = Lasting Impact, What reverberates into the future

It quickly became clear that these small moments are going to look vastly different person to person. The oval gives us a spring board to encapsulate different topics, introduce guests and ultimately have fun.
The system is built to be modular, blending modernity with nods from vintage sci-fi ephemera. This allows the ID to adapt, play and compliment each topic / guest.

Utilizing Hoodzpah's Chapman Ave layered typeface. We're able to create endless layouts and expressions that keep the feed feeling fresh, while being instantly recognizable as Atomic Jolt content.

Since the podcast largely centers around pop culture, we wanted to create little characters that can accompany different guests and topics. Ultimately pulling on your nostalgic heart strings as you're reminded of playing Goldeneye all night or wearing out your taped from TV copy of goonies.
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