Web Design
Base Coat Nail Salon
Where clean beauty and wellness go hand in Hand
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
Base Coat is a nail salon fighting to raise the standards of clean, ethical beauty.

My Role:
Develop a label system and badging elements that would speak to their nurturing approach to beauty as well as the plant-based ingredients they use to craft their products.

Creative Direction:
Joshua Wills

Art Direction:
Dan Quay

Additional Support:
Dylan Fowler - Hand Illustrations & Patterns
Kyle Muhr - Photography/Art Direction

Studio:
Consume & Create
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
On the labels, I incorporated live edges, which were inspired by organic forms found in the natural world. To create these unique, distinctive edges, I resorted to a lo-fi approach: tearing paper.
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