The Family Jones
When you're family, you never drink alone.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
After two years of patiently waiting, The Family Jones has finally introduced their Bourbon & Rye to the world. Meet Atticus & Ella Jones.My Role: Lead Designer
I evolved the label system to celebrate the time and patience that went into creating these Colorado whiskeys.
Dan QuayStudio:Consume & CreateLabel Photography:Jack Ludlam
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.
*Photo courtesy of Ben Giese at the grand opening of the Loveland Family Jones barrel house.
The best part of these photoshoots was getting to know the stories of the people we worked with. This is James, a 90 year old who has seen and lived through it all. He's one of those guys who you could talk with for hours.
The concept behind Family Jones is that each spirit is a member of the “family.” So far, the family is made of of Atticus (Rye), Ella (Bourbon), Annika (Vodka), Juniper (Gin), Mo (Rum) & Automatic (Rock n Rye).
For the labels, I pitched the concept of using photographs of hands to represent each family member and tell their story. Not only do these communicate intricate details of each family member's backstory, they truly pop off the shelves.