Web Design
Roger's
A liquid oasis in magical edgewater.
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
Roger’s Liquid Oasis is a bar concept in the Edgewater Public Market. Their space is both nostalgic and just exotic enough to be interesting, creating an experience that feels inviting and enlivening.

My Role: Lead Designer
I developed the supporting design system, type system, menu program and interior signage.

Creative Direction:
Joshua Wills

Art Direction/Logotype:
Dan Quay

Studio:

Consume & Create
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.

Roger's sits on the former site of Manhattan Beach, which in the late 1800s was the largest amusement park this side of the Mississippi. Using the park as inspiration, we built out an identity that combines the adventure and nostalgia of turn-of-the century amusement parks as well as the golden era of Route 66.

The interior signage has a “bug zapper” effect. Not only does it grab your attention from across the open air market, it also holds your attention while you’re waiting to order a drink.

In an early round of design, Dan created a fun illustration of a diving board and a glass of wine. We held on to it, unsure of where we'd end up using it and ultimately, it turned out to be the perfect fit for this animated neon. *Cues Kendrick Lamar*

When developing the menu system and printed collateral, we were inspired by 1950s postcards, travel brochures, and other relics from the golden age of travel. We added our own twist to these pieces, injecting self-aware humor to keep patrons entertained.
*Dan Quay had a hand in crafting some of these phrases.
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